The Coir posters are easy to Parody. When the “Milked Dry” Coir poster when up on lamp-posts and I needed to come up with a full-page ad for Village Magazine – it was easy to come up with, a bit of a no-brainer.

The Coir Poster

Coir Milked Dry Poster

Coir Milked Dry Poster

….. and the full-page ad for Politics.ie in Village Magazine

It’s very easy to Parody the Coir posters, and many of them are doing the rounds, including this one…

Coir Parody Poster

Coir Parody Poster

But I opened the Evening Herald earlier to find an op-ed by Minster for Foreign Affairs Micheal Martin and I had to double-take

Coir parody poster used by Evening Herald as legit

Coir parody poster used by Evening Herald as legit

Lo-and behold, the Evening Herald had reproduced the “Dutch” Coir parody ad, but they thought it was legitimate.

Close-up of Micheal Martin op-ed - with Coir parody poster reproduced as legitimate.

Close-up of Micheal Martin op-ed - with Coir parody poster reproduced as legitimate.

I spoke to the Evening Herald news-desk this afternoon and they were shocked that the Coir image they used was actually a Parody and couldn’t explain how they used it instead of a legitimate one.

Funny, yes, but also a lesson in that Coir posters are so easy to parody, it’s difficult to tell which posters belong to them, and which are a piss-take.